Hotmail was once the dominant player in the email market, until Gmail swept Hotmail off that post and earned majority of the market share. In an attempt to make up the lost ground, Microsoft has recently not only announced major improvements in its email services, but also a native Hotmail client for Android based phones.
This introduction of the Hotmail client on Android seems to be a great deal for Microsoft. The Android licenses and deals with numerous hardware makers means Microsoft will benefit from a significant amount of cash inflow!
Microsoft didn’t develop the native Hotmail client for Android in house, but rather it outsourced the development of the app to Seven Networks, which is one of Microsoft’s key partners. Seven has been responsible for building carrier email clients for Hotmail, and also functions as an important link between the carriers and Microsoft as it provides the email service to the operator service portals.
Till now if you wanted to access your Hotmail via your Android device, you were required to access it through an email browser. But now with this new hotmail client, you can experience the very convenient push enabled access to your Hotmail inbox, your email contact list and even your calendar events. The icing on the cake is that the application is completely free of charge, and can easily be downloaded from the Android Market.
Hotmail has not only announced the Hotmail client for Android devices, but has also unveiled a much-awaited revamp of the email service itself.
The Schedule Cleanup is one of significant improvements that Microsoft boasts about in the revamped version of Hotmail. With this added feature, users can now automatically delete or archive any messages from chosen senders according to certain criteria. For instance, you can schedule an automatic cleanup according to the age of each message, or the number of messages received from that sender.
Another interesting and innovative feature is the Sweep. Like its name suggests, this is an impressive cleaning tool. With this feature, users can now unsubscribe from any chosen sender and have all their previous messages deleted with just one simple click! Neat indeed!
Add to that the ability to create custom categories, letting you store particular groups of messages at one place, and you have a email client that is worth its salt!
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