Within the digital marketing online community there’s an abundance of communication and information. Whether from blogs, articles, twitter posts, you name it digital marketing is talked about everywhere. The problem for a newcomer is overcoming the lexicon of terms, concepts, and weird acronyms. Here’s an informative and quick summary of the essential acronyms and concepts [...]
1. Google Search Console Google Search Console shows queries, clicks, and pages that get the most visitors. Use Google Search Console to track and improve website performance. Factors included in determining performance include search terms, clicks, impressions, average positions, and more. Make sure to monitor the best performing pages on your site and the keywords [...]
Search engine optimization is essential to improving your rankings on Google and other search engines. To be successful. SEO demands a multi-pronged, targeted approach, requiring skills and experience that are often beyond that of marketing employees. Many businesses choose to outsource their SEO and work with a professional that specializes in this field. However, the [...]
How to Take Advantage of Broken Backlinks A backlink is a link that takes you from one site to another. Backlinks help your SEO rankings. When a backlink breaks, your site no longer receives juice to the link from Google. Common reasons backlinks break include a page URL change or incorrect URL. Broken backlinks present [...]
Google Search Console: A Beginner's Guide Tracking website performance is essential to making insightful decisions that improve SEO. The data tracked in Google Search Console includes everything from crawl errors to keyword rankings. Google Search Console is just one of the tools to use that improve your SEO, there are a range of steps you [...]
PPC Ad Basics: Pay-Per-Click marketing, or Search Engine Marketing is a form of digital advertisement that places your company at the top of search engine results. If your business isn't ranking well organically for an important keyword, this is the best way to put you at the top of Google or Bing. As you know, [...]
How to Make Your Small Business' YouTube Channel Successful YouTube is an excellent channel for building brand exposure and hype for your business. Let’s go over a few ways you should be optimizing your YouTube channel. 1. If you're not already utilizing YouTube Analytics, do so. You can find a variety of useful information, such [...]
What is SEO? SEO stands for Search Engine Optimization and is the system of improving the quality and amount of traffic a website receives through non-paid search engine results. Google and other search engines crawl the Internet to find pages that match the queries users input. Their job is to find the best answer and [...]
As a small business owner, you are trying to maximize your marketing dollars. A common question I hear from Internet Marketing customers in Dallas is: What is better? Adwords PPC or Organic SEO. Unfortunately, there is no easy answer to this. Let’s define some terms and then look at data from one of our website [...]
Search engine optimization or SEO is defined as "The techniques employed to improve a website’s ranking on the search results page of popular search engines." When properly employed, SEO will build your company website’s popularity. Of course, like many other elements of business, SEO takes work-it is not just a onetime job that once you [...]
