Sharing long and complicated URLs is no longer just a hassle- it misrepresents your content. Regardless of what you’re linking, how you link it speaks volumes when directing traffic to your website. Simple links are easier to share across text, photos, and online social platforms like Instagram and YouTube. Tools like TinyURL and Adobe Express' QR [...]
Cybersecurity threats persist every single day across a plethora of online platforms and software. In today’s age, a password alone isn’t enough to ensure safety for your valuable account. Two-Factor Authentication (2FA) is steadily becoming the standard for online protection because it’s both effective and convenient. There’s a chance you’ve already seen it- confirming a [...]
The difference between digital and electronic signatures is simple, yet growingly important as we head into the future. But perhaps you might be asking, what is a digital or electronic signature? And why does it matter? Wet Signatures To understand digital and electronic signatures let’s begin with a signature that you and even your grandma [...]
Often, your password is the only thing standing between your private data and a hacker’s prying eyes. Secure password practices are one of the best ways to protect yourself online. Poor password practices leave you vulnerable to devastating cyber attacks. Read on to learn password security best practices, as well as the habits that leave [...]
Is a Chatbot Right for My Small Business? A chatbot is an automated software app that conducts conversations online in lieu of a human agent. Chatbots can be used for customer service, user support, scheduling, transactions, and lead generation. They can lower the cost of helping potential customers, however, small businesses should be aware that [...]
Search engine optimization is essential to improving your rankings on Google and other search engines. To be successful. SEO demands a multi-pronged, targeted approach, requiring skills and experience that are often beyond that of marketing employees. Many businesses choose to outsource their SEO and work with a professional that specializes in this field. However, the [...]
What are Your Options for Web Hosting? Choosing the right web hosting provider is key to ensuring a good user experience, as your web host is responsible for ensuring your site is online and running smoothly. The host supports traffic and stores all the code, images, and content that makes up your website. Your host [...]
PPC Ad Basics: Pay-Per-Click marketing, or Search Engine Marketing is a form of digital advertisement that places your company at the top of search engine results. If your business isn't ranking well organically for an important keyword, this is the best way to put you at the top of Google or Bing. As you know, [...]
According to Cisco, “Cybersecurity is the practice of protecting systems, networks, and programs from digital attacks. These cyberattacks are usually aimed at accessing, changing, or destroying sensitive information; extorting money from users; or interrupting normal business processes.” One of the most popular ways to undermine cybersecurity is phishing attacks. Phishing attempts to access sensitive information such as [...]
There have been many trends to emerge during the coronavirus pandemic that will continue through 2021 as well. The rate of social media consumption has rapidly increased due to government shutdowns and mandatory stay at home orders. This has forced brands to reevaluate their social media marketing strategy in 2021. Due to quarantine, brands must [...]
