There have been many trends to emerge during the coronavirus pandemic that will continue through 2021 as well. The rate of social media consumption has rapidly increased due to government shutdowns and mandatory stay at home orders. This has forced brands to reevaluate their social media marketing strategy in 2021. Due to quarantine, brands must appeal to their consumers in a slightly different way. In this article, we take a deep dive into how to improve your social media marketing strategy for 2021.
- Authenticity is Key
After reality set in about the pandemic, brands had to quickly pivot to a new social media marketing strategy. Consumers no longer wanted to be sold but showed how we were in this pandemic together. Since the explosion of TikTok, small businesses to large companies are becoming more relatable to consumers in 2021. Empathy and transparency are a must for your social media strategy. What does that look like? More behind the scenes footage, customer testimonials (preferably videos), and uncomplicated content. This Hubspot article explains more ways to incorporate authenticity into your social media marketing strategy in 2021.
- Be A Good Human
People gravitate towards strong personal brands and that hasn’t changed in 2021. The only difference now is how a brand presents its content. There is no longer a need to incorporate large production into your social media strategy. 2021 will be the year of simplicity and value will trump quantity. Do this by showing your employees as part of a family instead of workers, show more behind-the-scenes content, and get into blogging about experiences that will resonate with your consumers. We strongly suggest using WordPress for businesses. We’ve put together a step-by-step guide on how to create a blog on WordPress so that you can get started on better connecting with your customers.
- Video is Everywhere
There’s been an increased demand for video content because of the coronavirus pandemic urging people to spend a significant amount of time indoors. That has resulted in incorporating video as a must in a brand’s social media strategy. YouTube combined with live videos on Instagram or Facebook ensure that a brand will build trust and relatability with their consumers. If you’re not sure how to get started, we’ve provided a detailed list of how to make your YouTube channel successful.
- Social Commerce
Social media pages will double as shopping channels. This knowledge is vital to accomplish a rewarding social strategy in 2021. With the aid of shopping features that Instagram or Pinterest provides on their platforms, business owners can blur the lines between everyday content and ads. This trend can also be accomplished with live features on platforms like Instagram or Facebook. To learn more, take a look at the Ecommerce Trends In The Near Future.
- The Boosted Rise in UGC
If there was one word that could be used to describe the biggest social media trend in 2021, it would be relatability. That is the number one factor that a business can prioritize to reach massive success this year. UGC or user-generated content is media that is provided by a previous consumer to create or boost a sense of community. To see the advantage of implementing UGC, take a look at more trends to focus on in 2021.