Data Privacy Trends You Can Expect to See in 2022
While consumer data privacy has always been an issue in the digital age, we have seen an increased focus on data privacy since the enaction of the GDPR in 2018. Tech giants, the government, and consumers all play a role in the data privacy trends you can expect to see in 2022.
What 4 Trends Should You Expect to See in 2022?
Increasing Percentage of Consumers Who Know Their Privacy Rights
As tech platforms like Facebook attempt to become more transparent about their data gathering and sharing practices, consumers are given more attempts to opt out of sharing information that these platforms gather. In 2022, consumers can expect it to be standard for apps to ask permission to access or share information with third parties. These reminders that their data may not truly be private motivates individuals to be more vigilant about the information they share. They are also more likely to double check their settings with any business they share data with and remove permissions.
More Jobs in Data Privacy
As compliance with data privacy continues to be an essential business requirement, more companies will hire specialists to ensure they are complying with the law. The penalties for breaking these laws are only becoming more serious. Companies that handle a lot of sensitive information need specialized employees to ensure compliance.
More Data Privacy Laws
States across the U.S. are adopting new, more rigorous privacy laws, such as the CPRA in California and the CDPA in Virginia. These laws give consumers more power over how their information is stored and shared. They also enforce penalties against businesses that do not follow these regulations. We can expect laws like these to become the standard in states across America. In addition, laws already in place will increase in scope. For example, the ability for consumers to make companies completely delete all information gathered about them is one of the most common updates to regulations in the U.S.
Cybersecurity and Data Privacy Becoming Enmeshed
Privacy and cybersecurity share core qualities and responsibilities. Often, aligning the goals of both makes the whole system run more smoothly. Standards and regulations that apply to cybersecurity may be applied to data privacy, even if not legally required, to make information storage and sharing safer. As national data privacy laws increase, a single tool to manage cybersecurity and data privacy is likely to emerge. Read this blog to find out the importance of cybersecurity services in 2022.
Final Thoughts
Lucky for consumers, data privacy laws and regulations are on an upward trend. Unfortunately for businesses, this makes advertising and security more difficult. The protocols for gathering, handling, and using sensitive or private information are increasingly restricted. Creating high-performing, targeted digital ads on Google, Facebook, and other online platforms used to be quite simple. Now, marketers feel frustrated, as they cannot create ads the same way, AND these ads do not perform like they used to since many consumers opt out. Check out this blog to learn more about digital marketing. Hopefully, as cybersecurity and data privacy continue to intertwine, businesses will at least enjoy the benefit of streamlined security practices.
About Sheri Holshouser: Sheri Holshouser is a marketing manager based in Dallas, Texas. In her free time, she likes to read science fiction novels and play with her pug Chloe. Learn more about her professional qualifications on LinkedIn.
