After adjusting to our new normal, we are starting to see exactly how business changed after the COVID-19 virus. From the way we transact business to the way, a company can communicate with customers. The coronavirus pandemic slowly altered our reality in how we go about providing products or services, interacting with customers, and the way the global workforce operates now. Let’s take a look at a few ways that the coronavirus changed business in the last year.
· Adjusting To Work From Home
After the worldwide shutdown to contain the coronavirus, many employers had no choice but to have their employees work from home. For many, it felt like time itself had stopped and we were in an infinite Covid-19 social interaction withdrawal. Due to the coronavirus, jobs became lonely and mundane since there was no longer a sense of community in a business. Luckily, there are a few ways to combat fatigue and distraction caused by the coronavirus while working from home. We’ve gathered a few tips on how to stay focused when working from home.
· More Video Content Than Ever
Wanting human connection while being 6 feet apart has been the most challenging part of dealing with the coronavirus pandemic. To no longer have in-person meetings, seminars, and work functions has changed the ways businesses communicate with consumers and colleagues. The coronavirus pandemic has changed society to rely heavily on video consumption. Sites like Zoom have flourished during the coronavirus pandemic since work meetings can no longer be held in an office. The use of video marketing has also increased heavily due to coronavirus pandemic. A business can thrive during this coronavirus pandemic if they rely on video-heavy content marketing. It turns out that 84% of consumers will purchase a product or service just because of the brand’s video. Also having a strong personal brand during the coronavirus pandemic is more important than ever. Now, it’s not unusual to see a business owner starting a YouTube channel to drive more traffic to their business site since consumers like to see the human element of the brand during the pandemic. This article will guide you on how to make your small business youtube channel successful.
· Digitalization of Business
Due to the coronavirus pandemic, the world now has less brick and mortar stores and more digital-only businesses. This is the more noticeable effect directly from the coronavirus. As a result of the shutdown, many businesses adapted to e-commerce. There are many challenges to this adjustment, but this 90-day plan for a digital recovery will help make the business change a little easier.
· Ecommerce Business Changes
Lastly, as businesses change to e-commerce, the value of ethics has become greater than ever. Becoming more human is what has aided businesses during the coronavirus pandemic. Consumers now would rather be served and not sold. Shifting to an inbound marketing strategy allows customers to be more trustworthy of a business. This is one way to increase sales during the pandemic. Other Ecommerce strategies include live voice features and chatbots. We’ve gathered a list of e-commerce trends in the near future to aid in the transition to an online business. A business owner should not only follow trends but also have concrete business ethics during the coronavirus pandemic. This makes your brand more approachable and trustworthy to consumers. This article has few ideas for business ethics during COVID-19.
For more on this topic, check out our article on ways to maintain a company culture while working from home. Let us know in the comments which way affected your business the most.